Our Founder

Amita Naithani is proud to be an ethical and sustainable brand. We have our own factory located in India, ensuring fair labor practices and full transparency in every step of production. Sustainability is at the heart of our mission, and we carefully select materials that align with our values.

Our collections feature eco-friendly fabrics, including recycled fibers, organic cotton, and other sustainable textiles that reduce environmental impact without compromising on style or quality. By embracing innovative methods and conscious design, we strive to create timeless pieces that are as kind to the planet as they are beautiful to wear.