Founded in 2014, designer Amita Naithani set out to create a swimwear and resort wear brand that reflects her passion for travel, the elegance of resort living, and a deep appreciation for nature, empowering confidence in women around the world.
A spiritual enthusiast and world traveler, Naithani draws inspiration from her multicultural experiences and roots in India, blending contemporary sophistication with timeless artisan traditions. Handcrafted details and delicate embroidery bring rich texture, depth, and artistry to breathable fabrics, resulting in elegant silhouettes with a touch of bohemian influence.
Since its launch, and following early success with Lord & Taylor, the brand has continued to expand its mission to celebrate women and honor the earth’s natural beauty. At its core, Amita Naithani embodies love, kindness, and the freedom to express oneself authentically, redefining what it means to create fashion.
Each collection invites effortless mix-and-matching, encouraging women to curate looks that reflect their unique sense of style and travel with ease. Whether unwinding at a resort, exploring charming beach towns, or dining al fresco, each piece transitions beautifully from sun-soaked days by the pool to chic evenings at the bar and beyond.
Let Amita Naithani deliver a touch of paradise to your wardrobe, because every step of your journey deserves to feel as beautiful as the destination.
