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AMITA NAITHANI

 
Amita Naithani, an elegant and exotic collection of resort wear, is designed for the free-spirited and confident woman who is in wanderlust-mode, never limited by her surroundings. Complimenting the gypset state of mind, this beautifully handcrafted collection of luxe beachwear is comfortable and free-flowing to offer maximum mobility and versatility transitioning one from day-to-dinner. 

Each style is purposefully and carefully crafted to perfection using ancient artisan techniques from designer Amita Naithani's homeland - India. Traditional detailing, including delicate hand-embroidery, intricate crochet and hand-dipped tie-dye, adds depth and texture to each lightweight and breathable fabric. Each ethereal silhouette features bohemian elements with flirty fringe tassels, peek-a-boo eyelets (that show just the right amount of skin), and feminine-laced overlays. 

Naithani, a spiritual enthusiast and world traveler, took inspiration from her multi-cultural experiences and natural surroundings to create a vibrant clothing brand. To offer the ultimate streamlined experience without limitations, Naithani coordinated this ready-to-wear collection to easily adapt to any environment and occasion, taking you from the beach to the bar and beyond--without the hassle of a complete outfit change. Always encouraging mix-and-matching, Amita Naithani’s cover-ups will compliment your existing wardrobe and accessories to transition you from poolside lounging to an evening date-night. 

With a degree in fashion design and early exposure working with European design houses, Naithani launched her eponymous fashion label in mid-2014 after a promising pre-launch with premier retailer, Lord & Taylor. Naithani is devoted to designing and restoring beauty and harmony to her customers, and continues to celebrate love, spirituality, and kindness through fashion.