Amita Naithani

Founded in 2014, designer Amita Naithani set out to create a swimwear and resort wear brand that reflects her love for travel, the elegance of resort living, and a deep appreciation for nature. A spiritual enthusiast and world traveler, Naithani draws inspiration from her multicultural experiences and her roots in India, blending modern sophistication with timeless artisan traditions.

 

Each piece is thoughtfully crafted using ancient techniques from her homeland, including delicate hand-embroidery, intricate crochet, and hand-dipped tie-dye. These traditional details add texture, depth, and artistry to every lightweight, breathable fabric, resulting in ethereal silhouettes with bohemian-inspired elements like flirty fringe tassels, peek-a-boo eyelets, and feminine lace overlays.

 

Amita Naithani’s versatile designs encourage mix-and-matching, empowering women to curate unique looks that reflect their personal style while packing effortlessly for every adventure. Whether lounging by the pool, unwinding at a resort, or dining al fresco, each piece is thoughtfully created to adapt to any setting with grace and ease.

 

Since its launch, and following early success with Lord & Taylor, the brand has been dedicated to empowering women and inspiring confidence in their natural beauty. Through every creation, Amita Naithani celebrates love, spirituality, and kindness, delivering a touch of paradise to women around the world.

 

Let Amita Naithani’s vibrant swimwear and resort wear accompany you from the beach to the bar and beyond, because every moment of your journey deserves to be as beautiful as the destination.